The Lip Bar and Michelle Obama Launch Red Lipstick to Promote Voter Registration | Allure

by beauty journalist

You’ve probably been pelted with this demand so many times this year, but it’s still true: if you’re eligible and haven’t done so yet, you need to register to vote. And then you need to vote, either by visiting a polling station or mailing in your ballot from home. To get this message across, The Lip Bar has partnered up with two big political forces to encourage voter registration — nonprofit organization When We All Vote and former First Lady Michelle Obama.

The Lip Bar has created a limited-edition matte liquid lipstick called Bawse Voter, a classic cool-toned red. You can peep what the shade looks like on Obama herself, who is posing in the lipstick and a When We All Vote T-shirt in one of the brand’s most recent Instagram posts. “We are so excited and so proud to partner with our forever first lady @michelleobama and @whenweallvote’s mission to get people to the polls this November,” The Lip Bar shared on September 10.

According to a post from The Lip Bar CEO Melissa Butler, when you purchase Bawse Voter, 40 percent of its price will go to When We All Vote, of which Obama is a co-chairperson. The organization aims to increase voter participation in every election and to close the race gap among voters by providing registration events, text reminders, online resources, and more.

The Lip Bar states on its Instagram that there are only 500 of these lipsticks in stock, so you’ll want to buy one as soon as you can. Red lipstick, Michelle Obama, and political efficacy is a pretty influential combination, after all. But if Bawse Lady sells out before you can get to one, you can always purchase one of The Lip Bar’s other stunning red lipstick shades — and donate directly to When We All Vote.

Bawse Voter lipstick, $15, is available now from thelipbar.com while supplies last.

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