KFC wants you to jump in the bath with Colonel Sanders. OK, well not literally. To the dismay of a few customers, the fried chicken chain’s latest viral marketing stunt won’t have you splashing around with a bespectacled southern gentleman, but it can help you smell like a gristly drumstick with the aid of a fried chicken bath bomb.
Those looking to crash a Tinder date smelling like a giant grease stain will have a hard time doing so in the United States, though, as the fried chicken bath bomb is only available in Japan. Between November 1-15, KFC Japan will give away 100 bath bombs every day to people who retweet the company’s original tweet hyping the contest. Speaking Japanese is not a requirement for entry, but it will probably help you understand the fine print, which is written in Japanese:
—ケンタッキーフライドチキン (@KFC_jp) October 30, 2017
The fried chicken bath bomb, which presents a surefire way to spoil anybody’s restorative candle-lit evening, is the joint product of KFC and Japanese novelty bookstore Village Vanguard. Winners of the contest will also receive a “Secret Combination Pack” containing coupons for popular menu items, which presumably all taste like chicken.
Despite our mastery of modern science, throwing a regular chicken drumstick into a bath will not have the same effect as the KFC bath bomb, although eating one while taking a bath has a proven track-record of making bath-takers feel fabulous, as evidenced below:
— apollo 2000 (@italodiscopolo) October 8, 2017
In what is surely an affront to an afternoon strolling the aisles of Sephora, KFC is no stranger to promoting fried chicken-infused beauty and health products: Last year, the company unveiled a fried chicken-scented sunscreen, and have also urged people to eat their cuticles with KFC nail polish.
The future of self-care has never been more interwoven with fried chicken, and it might be safe to say that personal hygiene has forever been “disrupted” by an old-guard fast food purveyor. Your bath might never be the same.