Full Frontal Volume, Lift & Curl Mascara | Fenty Beauty

by beauty journalist

The ultimate do-it-all mascara designed for a fully exposed lash look, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.

Get full-on lashes like never before with Full Frontal Volume, Lift & Curl Mascara. Designed to deliver Rihanna’s full lash look, Full Frontal’s do-it-all formula is clinically proven* to volumize, lengthen, lift & curl lashes—exposing every little lash with eye-opening definition.

Full Frontal’s lightweight, ultra black formula was specifically paired with an exclusive flat-to-fat brush: The FAT side holds max product to quickly load and lift lashes; the FLAT side defines and curls. And thanks to the round, pointed tip, you can load up and reveal every little lash you never knew you had. We’re talking flat to fat… just like that.

Full Frontal builds easily, too, giving you plenty of playtime to layer, define, separate—whatever it is you need to do to create the look you want. And thanks to the longwear, water-resistant formula life-tested by Rihanna to stand up to smudging, sweat and tears, this mascara keeps up while you turn up, keeping lashes fully exposed from root to tip until you’re ready to wash it off.

“I love doing different looks with my mascara so it was important for me to have a brush that allowed me to do it all! Sometimes I’ll do a couple extra coats with the fat side of the brush just on the lashes in my outer corners for an extra eye-opening look to accentuate my eye shape!” – Rihanna

Use the FAT side to load and lift, wiggling at the base of your lashes to build volume. Use the FLAT side to comb through and define, curl, and separate. Use the pointed tip to coat the hardest-to-reach lashes in the inner corners. Layer as desired.

The ultimate do-it-all mascara designed for a fully exposed lash look, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.

Get full-on lashes like never before with Full Frontal Volume, Lift & Curl Mascara. Designed to deliver Rihanna’s full lash look, Full Frontal’s do-it-all formula is clinically proven* to volumize, lengthen, lift & curl lashes—exposing every little lash with eye-opening definition.

Full Frontal’s lightweight, ultra black formula was specifically paired with an exclusive flat-to-fat brush: The FAT side holds max product to quickly load and lift lashes; the FLAT side defines and curls. And thanks to the round, pointed tip, you can load up and reveal every little lash you never knew you had. We’re talking flat to fat… just like that.

Full Frontal builds easily, too, giving you plenty of playtime to layer, define, separate—whatever it is you need to do to create the look you want. And thanks to the longwear, water-resistant formula life-tested by Rihanna to stand up to smudging, sweat and tears, this mascara keeps up while you turn up, keeping lashes fully exposed from root to tip until you’re ready to wash it off.

“I like to get every single little lash to expose them all. I wanted to make sure this mascara lets you do that. You get volume, lift, and curl all with one product and this amazing brush.”

Use the FAT side to load and lift, wiggling at the base of your lashes to build volume. Use the FLAT side to comb through and define, curl, and separate. Use the pointed tip to coat the hardest-to-reach lashes in the inner corners. Layer as desired.

Rihanna’s way: Rihanna loves to accentuate her eye shape with a fanned-out lash look. To achieve this, add extra layers to the just outer edges of your lashes while brushing them outward.



Rated 5 out of
5
by
from
Amazing Mascara!
Hands down the best mascara I have ever used. I started with the fat side and thought this is okay, then flipped to the flat side and my mind was blown! It gave me such full and curled lashes with zero clumps.

Date published: 2020-01-24

Date published: 2020-01-24


Rated 5 out of
5
by
from
My Lashes Are a Vibe
Tried the sample from Sephora yesterday. This mascara lives up to its claims. For me. My lashes look long, not too thick or clumpy, gave it a false lash appearance but still looks natural too. I didn’t even use my lash curler. Imagine if I did. It does what a mascara shud do. Buildable without looking too heavy with black color.

Date published: 2020-01-23

Date published: 2020-01-23


Rated 5 out of
5
by
from
SIS DID IT AGAIN
i bought this right when it dropped and had it shipped to my house. I couldn’t wait to try it out! I don’t even need false lashes anymore. this curled and lengthened my lashes x10. my lashes look amazing and i couldn’t be more satisfied!

Date published: 2020-01-23

Date published: 2020-01-23


Rated 5 out of
5
by
from
Love it!
Just got this and couldn’t wait to try it. It’s awesome. I also use her lipsticks. They last all day! Great products

Date published: 2020-01-22

Date published: 2020-01-22


Rated 5 out of
5
by
from
Stunning
I just received my order in the mail last night and couldn’t wait to try it out today. It is everything they claim it to be, it made my eyelashes pop out like no other mascara that I have used, I definitely noticed the difference when I used the fat side and the flat side. It really coated all if my lashes, this will be my go to mascara going forward

Date published: 2020-01-21

Date published: 2020-01-21


Rated 5 out of
5
by
from
lash glory realized
This mascara lets my lashes be all that they were meant to be. The only mascara I’ve ever used that actually curls my lashes. False lashes have always been a struggle for me but with this stuff you don’t need em.

Date published: 2020-01-21

Date published: 2020-01-21


Rated 5 out of
5
by
from
I love it
I don’t know much about makeup but I made the decision this year to add a mascara and gloss to my life everyday. I tried falsies for a week but they made my eyes itch. Most mascaras that I have tried don’t do much and itch as well. I bought this yesterday and wore to an event last night and I LOVE IT. Easy to apply, dramatic results and best of all no irritation for my eyes. This is a winner and I am so excited to use it from now on.

Date published: 2020-01-20

Date published: 2020-01-20


Rated 5 out of
5
by
from
Best Mascara Money Can Buy
This mascara is honestly the best mascara I’ve ever tried. It’s really easily buildable and I love the gel-like consistency of the product. It leaves your lashes looking lucious and better than falsies!

Date published: 2020-01-19

Date published: 2020-01-19
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