Morphe makeup has arrived in Hull St Stephens shopping centre – Hull Live

by beauty expert
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One of the high street’s most popular makeup brands has landed in Hull.

Morphe has accrued fans from around the world after it was launched in 2008 and has now opened a concession in St Stephen’s shopping centre’s Boots superstore.

With collaborations from the likes of Jeffree Star and James Charles, customers can now get their hands on the firm’s eyeshadow palettes, makeup brushes, lip colours and more.

In a statement on Boots’ website, it says: “Morphe is a rule-breaking beauty brand that offers professional-grade makeup that’s accessible to all.

“Founded in 2008 among the artists and influencers of Los Angeles, Morphe earned its reputation for a bold approach to make-up that honours individuality and self-expression.

The new Boots store in St Stephen's

“Today, Morphe continues to inspire creativity with an unparalleled selection of high-performing makeup brushes, shades, and formulas at an incredible value.”

The mid-range make-up brand has been added to popular concessions already in the Hull Boots store, including Benefit, Fenty Beauty, The Ordinary and more.

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