Glossier Is Launching Hand Cream to Donate to Front Line Responders | Allure
Beauty and fashion brands have been pitching in to help those working on the front lines to stop the spread of COVID-19 and treat patients. Brands such as Kylie Cosmetics, Tan-Luxe, and Shiseido are manufacturing hand sanitizer. Other companies like Huda Beauty and Kopari went as far as to create a coalition called BeautyUnited that’s working together to raise funds and donate products. Now, the next brand stepping in to donate some of its products is Glossier.
According to a post shared by the brand on Instagram, it has been donating products to health care workers over the past month, including Glossier balms, face mists, and moisturizers to support the hospital workers who are are working extremely hard during these times.
In addition to donating products from its existing line, Glossier shared that one product that fans frequently request to be added to the brand’s offerings is hand cream, and now, that wish is becoming a reality. “This is something that’s been in the works at Glossier for nearly two years. We’re so excited to finally bring it into the world next Thursday, April 23,” says the brand in an Instagram caption.
In a press release sent to Allure, Glossier mentioned that starting April 15 (nearly a week before the official launch), it will be donating the first 10,000 hand creams made to health care workers. If you are working in a hospital in the U.S. all you need to do is fill out this form on Glossier’s website. The brand will then follow up with the applicants who are verified, health care professionals in hospitals.
As mentioned in Glossier’s blog, it decided to launch a hand cream to connect with its community. “We’ve heard so many stories about strangers talking, even becoming friends, because they spotted someone using Balm Dotcom in the wild, and we had hoped that hand cream might also inspire connection through beauty.”
If you aren’t working on the front lines and still want to get your hands on the Glossier Hand Cream, you can purchase it on glossier.com starting April 23. We’re not sure how much the hand cream will cost yet, but as always, we will keep you updated.
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This content was originally published here.