Makeup Artist Terri Bryant Launches Guide Beauty Brand for People With Shaky Hands — Interview | Allure

by beauty expert

Many of us take our abilities for granted, and it can be easy to overlook how having steady hands makes everything from making lunch to applying makeup super easy. But our ability to flick an eyeliner wing, paint on eyebrows hair by hair, or even comb mascara through our lashes could one day change. That’s what happened to makeup artist Terri Bryant.

While working on a photoshoot about 10 years ago, Bryant could instinctually feel that something wasn’t right. At this point, she had been working in the beauty industry for more than a decade. Applying makeup was almost like a reflex for her, yet the model in her makeup chair that day took far longer to complete than usual. “I didn’t know why, but I kind of ignored it, and similar things were happening [to my body] along the way,” she recalls to Allure.

The brand, which officially launched on February 25, offers four products: an eyebrow gel, a mascara, a potted gel eyeliner, and an eyeliner tool. That might sound like a pretty standard makeup brand launch, but the way each product is packaged lends itself to the easiest application possible, whether the user is a seasoned professional who could do their makeup with their eyes closed or needs a little assistance along the way.

Guide’s brow gel, Brow Moment, comes in light, medium, and dark shades and has a fibrous texture that grips onto brows easily. It comes in the standard spoolie and tube format you’re used to seeing with brow gels, but its cap provides extra control with the simple addition of a knob the user can grip between their index and middle fingers. This, Bryant explains, frees up the rest of the user’s fingers, so they can steady them against the face for comfort and precision.

Eyeliner requires a little more precision than any other makeup, hence why Bryant’s Guide Wand looks nothing like what you’d expect of an eye makeup applicator. The end of its thick yet lightweight handle is punctuated by a sharp outward curve, followed by a bendy and flat plastic hook.

To use it, you simply swipe the front edge of the hook through the pot of liner and align it with your lash line. That big outward curve can lie against the face as a guide while you drag the hook’s edge outward to create one continuous line. It’s a similar concept to a curved eyeliner brush, but the horizontal edge of the hook lets you apply it from the front rather than from the side with your elbows awkwardly bent outwards.

You can use the top and bottom of it to darken the waterlines, too. Its wide range of uses is hard to explain in so many words, but thankfully you can watch the tool and the brand’s other products in action from Bryant’s provided video tutorials.

While Bryant created this line with people with disabilities in mind, but it can truly be used by anyone. “I realized many years ago that it was one thing to be a natural makeup artist, but the person sitting in my chair could sort of understand the steps I was giving them,” she says. “That didn’t mean they went home and felt confident applying for themselves, which kind of led me to a career in artistry education.”

Her unique makeup tools like the Guide Wand do help people with difficulty steadying their hands, but someone looking to cut down their application time or even someone learning makeup for the first time can benefit from the innovation. “This is the way that I can regain control of doing eyeliner, but [I’m] also talking to friends who are busy moms who are like, ‘I can do eyeliner, but I’m not going to bother ’cause it takes me forever,'” Bryant says. “It’s just a way to get down quickly.”

Most people who wear makeup every day probably hold their applicators the same exact way by reflex and never spare a passing thought as to why that is. Even if you don’t feel like you need the added stability from their products, Bryant and Guide Beauty might convince you to rethink the way you’re holding your makeup tools every morning — and the fact that you have the privilege of not having to think about it.

Guide Beauty’s Brow Moment, $26, Lash Wrap, $26, and Guide Eyeliner Duo, $50, are available now from

Now, see how eye makeup has evolved within the past 100 years:

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